Leading Laundry Solutions Corporation Revamps Their Marketing Mix

For over 50 years, ADC has been a trusted brand and leading manufacturer of laundry solutions for commercial coin-operated, on-premise and industrial laundry markets. The company continues to strengthen its position in the market by delivering quality

products to customers through innovation and seamless engineering. Because innovation is fundamental to ADC’s culture and development, they are undergoing a complete remodel of their marketing campaigns. The blueprints for the new marketing plan focus heavily on digital platforms, social media channels, and advanced SEO tactics. “We want customers to easily connect with ADC by giving the brand a definite voice. Maximizing the value of ADC is priority, we want our marketing to be just as advanced and well-engineered as the products we continue to provide for more than half a century.” says Joe Bazzinotti, CEO of American Dryer Corporation. The new face of ADC will include a total revival of all messages via sales and marketing collateral, distributor portfolios, newsletters, blogs, and web and print advertisements. The company is not only

launching a new message and new perspective, but they are yielding excellent product discovery and development. The EcoWash washer/extractors infiltrated the market in 2012 as ADC’s newest addition and very first line of commercial washers. ADC has pioneered products that have since become industry standards; re-marketing as a leader in total laundry solutions offering energy efficient, seamlessly designed high performance washers and dryers. ADC has been working on a long-term strategy to separate the sales and marketing divisions. With this shift, Stacey Hodges, Vice President of Employee & Customer Relations has taken over responsibility for the marketing division while continuing in her other roles. Senior Vice

President of Global Sales, Tony Regan, will continue to oversee the ADC sales team. To further strengthen their marketing efforts, in late January 2013, ADC named Andrea Ferreira to the position of Marketing Director. Adding to the team, a Graphic Design position has recently been filled, in order to optimize product marketing. “Bringing in new talent will help form new perspective and creative ideas to move ADC to the next level” says Bazzinotti, “In the coming months, consumers will notice a total re-design of ADC’s website including content, layout, streamlined navigation and functionality.” A modern and sleek design is anticipated to provide customers with relevant, interesting, and well-structured materials. About ADC American Dryer Corporation is a brand trusted by laundries worldwide for innovative, engineer-driven designs that improve efficiency and performance while extending product life and enhancing serviceability. For over five decades, ADC has been a leading manufacturer of laundry solutions for commercial coin-operated, on-premise, and industrial laundry markets in more than 90 countries. Headquartered in

Fall River, Massachusetts, ADC is home to a 300,000 square foot manufacturing facility and a state-of-the-art engineering and design center. For more information on any ADC products, visit: http://www.adclaundry.com ### ADC Media Contact: Andrea Ferreira American Dryer Corporation Marketing Director T. 508.678.9000 E. aferreira@amdry.com